Designing something beautiful, elegant and meaningful as well as having your promotional item printed nicely naturally improves chances of conversion – you appear more trustworthy, professional and talented. But lots of organisations can do this, so how can you stand out and really maximise your return on investment for print? Here are our top 3 tips for doing just that!
- Give your target audience a reason to engage
As eye-catching as your product might be, it’s going to need to have something more about it than just looking nice. Direct calls to action can help here, as can a clear incentive to read further (competition? Offer? Promotion?). How about a little gift? It’s been well documented that ‘lumpy mail’ has far higher open rate than regular mail – why would the same not be true for an unusually shaped promotional item? Make your audience curious or eager to read more, and engage further with your product.
- Be creative with how it’s printed
Unless you live in a green world of print, as we do, it’s sometimes hard to appreciate advances in printing techniques, practices and technologies. As such, some print buyers can miss out on taking advantage of some really cool print techniques. My personal favourite is heat sensitive printing, take a look at the below for an awesome example. It’s always worth researching unusual print options to see if these can help you stand out further.
- Thinking closely about costs
What are the individual costs which go into producing and delivering your printed product? Breaking down individual components and identifying where you can save costs through printing smartly can help. For example, if your printed products are going to be distributed via post, collate the max dimensions/weight for each price bracket. It may be possible to marginally reduce the font on your product and the paper weight, reducing the overall size and weight of the product, qualifying the item in a lower band for delivery. This would save massively on cost per unit without sacrificing much in other areas. You’ll likely get the same response rate, but for a lower cost, maximising ROI.
Best of luck!By Tom Maskill at 16 Feb 2017